Huge Mistake #1: Creating a Website with Flash — Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually decreased the response from prospects and customers by as much as 370 percent?

Here’s why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings…

What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.)

Huge Mistake #2: The “Internet Catalog” Approach — You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, “…well, I don’t want to leave anyone out. If they come to my site, I want to make sure I have what they’re looking for…” — This way of thinking could not be further from the truth.

Here’s why: There’s an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time…

“When you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people never buy anything.”

Huge Mistake #3: Optimizing Your Sales Site for the Search Engines — You’ll see this taught in nearly every “internet marketing” course, manual or eBook out there… “You must optimize every page of your website for the search engines!” — In fact, this false teaching is accepted as ‘gospel truth’ so often that most web designers will offer to do this for you at no, or little extra cost…

What they don’t understand is that certain words and phrases must be either re-worded (to make it “keyword rich”) or taken out completely, just to be looked upon highly by the mighty search engines — and this could kill your sales, literally overnight.

Here’s why: When you or a hired web designer optimize your sales page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you’re going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic — but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to read why they should order your product?

For years, it has been taught that you should always try to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services…

Wrong Again! — The truth is that you should never optimize your sales page for the Search Engines. Instead, you should create tiny “entry pages” for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines – without ever *touching* your sales site!)

Huge Mistake #4: Having a “Graphics-Based” Website — Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service… But did you know that having a graphically-driven website can actually distract your visitor away from your sales message?

After all, your sales message (or “web copy”) is The #-1 most important factor in a website that makes money. If your visitors are paying more attention to your “professional graphics” than your sales message… you’ve just lost another sale.

Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or leave. If you’ve got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.

That’s a “customer-killer” in and of itself – however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.

Huge Mistake #5: Designing a Website with Zero Marketing Experience — Most web designers have no idea how to make money on the internet, with anything other than their design services. It’s not their fault – they simply have no or very little marketing and sales experience. After all, they’re just website designers…

However, having your website designed by someone with Zero internet marketing experience is like buying a street-car without an engine… it won’t go anywhere, and it’ll just waste your time and money!

For help on website design please visit www.onlinewebconsultants.com

A website is a medium for people to transmit information to the public. A website is also one of the strategies that companies use to expand their business market. Hence, a website is vital for a company as it is a tool for public to understand more about the products and services that your company is providing. We cannot over emphasize the importance of web site design and development because a good design enables people to get the information they want clearly and without much hassle.

As it is important to create a website which reflects the main stream and character of your business and also brings in new clientele, you should take note of a few things while designing and developing a website for your company. Here are few of the considerations you need to take note of before you start developing a website:

? The simpler you create your website, the easier you and your clients will find it to use.

? Your website should contain clear and simple navigation menus, so that it can be easily understood and browsed even by a child!

? After the website designer’s work is over, web developers should do the important task of coding which enlivens a website.

? You need to choose a domain name that suits your company. Choosing a suitable domain name that matches your company name will make your website easily found by internet surfers.

? You need to consider a good hosting provider for your website. Decide the space you need for you website, not only for the website’s initial development, but also for the future expansion of your website.

? Your website must have search engine optimization peformed so that it is ranked well in most of the search engine searches and can consequently be easily found by public.

? A website should be designed keeping in consideration the target audience. For example a website selling baby clothes should be colorful and have some interesting theme. On the other hand, websites that have older people as their target customers must keep the design simple and information easily accessible.

To know more about website design and development, please visit the site http://www.newpathweb.com.au

Web design and development is a solid career choice. Businesses today, and for the foreseeable future, must have a quality, optimized website. This drives search visitors to their site so they can convert these visitors into repeat customers, long-term members and product/service sales. This increases the organization’s revenue and ensures its future. The critical staff members who accomplish these daunting tasks are the web designers, strategists, analysts, and related professionals who make websites “work” and “optimize” them for visibility.

The following types of individuals may be good candidates for a career in commercial web design and development:

Those who understand the importance of solid, optimized content. Information on a website should be relevant to the site and should target related site searchers. Students and professionals seeking a career change who are interested in website usability. The site should be user-friendly and incorporate a solid interface with simple, reliable navigation that attracts and retains visitors. Individuals concerned with the appearance of websites. Graphics and text should include style that’s engaging and that flows throughout the site, demonstrating consistency. This style should be professional, appealing and relevant, complementing both the organization’s brand efforts and site searchers’ goals. Web design and development students and professionals interested in site visibility. The site must be easy to find by search engines, advertising media, and site searchers. Once you determine website design and development is the field for you, you may want to begin your web development training by enrolling in one of the quality web development schools offered throughout the country.

ITT Technical Institute not only has an in-depth web development training curriculum that combines the technical elements of web design with human search elements, the institute also offers the option of taking certain required courses online, which makes it easy for you to balance your web development training with your work and personal life.

Since ITT Tech is one of the most highly credited and recommended web development schools, the web development training courses at ITT Technical Institute are well-respected by potential employers. Here, you will not only learn the fundamentals of web design and development, you’ll discover how to build, optimize and brand websites for organizations in virtually every industry-from the largest corporations-to the smallest home-based businesses. This makes the transition from the classroom to the real world much easier.

Whether you choose to get your entire web development training in person by attending classes at an ITT Tech campus or to supplement your education through online courses that suit your lifestyle, you’ll be on your way to a rewarding career in a progressive field that many economists feel may be virtually recession proof. Who knows, maybe you’ve got the ability to design a site for America’s biggest retailer, an automotive giant, or a needy non-profit center that’s giving back to your community. Even if your biggest goal is simply to enhance current websites, and not necessarily to design a site from the ground up, web development training from ITT can prepare you.