Archive for the ‘ E – Commerce ’ Category


You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.


The following article lists some simple, informative tips that will help you have a better experience with solo ads.

People endorse other products for a many reasons. Sometimes to sell affiliate products for commissions, promote a joint ventured product or other times, for an advertising space they sold. Solo ad is a single advertisement in an email published by the owner of an ezine/newsletter to his lists of subscribers.

Why does it work more effectively than the others? You can fully personalize your solo ad and it’ll be sent out in only one single email, which lets the readers focus only on the solo ad. This highly increases the response of the advertisement and gives you a high edge compared to other ads which are hardly noticed.

Here we’re going to mention what kind of solo ads sell and what factors are important. The process of publishing a solo ad:

1. Choose a newsletter or e-zine to send out your solo ad
2. Write a solo ad
3. Create an effective or catchy title
4. Put up the website where your visitors will go

1. Choosing the right newsletter or e-zine
This is an extremely important step. Whether or not your readers will be interested in your solo ad depends on what group they are. You must choose a huge targeted list of subscribers to send out your solo ad, usually one with more than 5,000 people.

If you want to find targeted e-zines/newsletters where you can advertise your solo ad, simply make a search on Google with your niche market’s keywords and go to the popular or high ranking websites. From there, find the links that say “advertising” or “advertise with us”, and the rest is pretty self-explanatory.

How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.

2. Writing a solo ad
Most people are tired of seeing advertisements over and over again, they can sense it right away on the first look followed by a click on the delete button. So how do you make a difference with your solo ads?

Write a story, that’s all! Humans are drawn into stories since they were born, we’ll read any stories which are interesting. Write about how you have started before you have this experience, and what happens after. It has been said that the best solo ad never sells a thing, it only pre-sells and warm up the readers.

3. Coming up with the perfect title
Ever been to a book store? If you are not attracted to the headline of a story book on its cover, will you even bother buying it next? Hardly, and that is why you need to keep your readers hooked.

4. Design the website where your visitors will go
It is common that people always send readers of their solo ads right to the main sales page, a big mistake, instead. You should always let these “personally invited” visitors feel that they are special, for having the front-edge against the other normal visitors.

Greet them cheerfully, and roughly tell them your success with the product you mentioned in the solo ad, and always take advantage of asking them to opt into your subscriber list! This is very crucial, every penny or effort you spent for the solo ad is to benefit as much as you can from it, but not the extent of people getting tired, of course.

Again, tell the stories, interesting stories. You will realize that people will want to buy from you so much just because they feel closer to you. Do this right, and you can have an overnight success with your solo ads.

If you’ve picked some pointers about solo ads that you can put into action, then by all means, take action and DO IT! That’s all for now, All the Best.

Jun 27

Ecommerce actually began long before most of us would have thought.

Many years before PCs and laptops were in our homes and doing mobile travel for work, business or play made Internet commonplace, ecommerce existed. The first ecommerce occurred way back in 1984, when electronic data interchange, EDI, was made standard through the use of ASC X12 programming. The internet actually began in 1948 via the CIA for spywork. This was before ahem, Al Gore was born. So if Al invented it he is fully qualified for a full blown miracle. Oh well. What was so important about this was that companies now could reliably complete online transactions with one another. The beginning of something big and innovative.

In 1992 Compuserve debuted, for the first time offering retail products online to customers.

Although this was the first time that ecommerce was enabled for the consumer it was still limited. Consumers had to purchase Compuserve, install it on their systems, and then subscribe to get into the product.

This was still an amazing breakthrough in spite of the work needed to make it work. Compuserve did not enable its ecommerce for general public access. They would be much bigger today if they had done so. Big mistake. Two years later, in 1994, Netscape premiered its online services by offering a simple to use Internet browser. An important part of what Netscape offered was the security necessary for selling online ecommerce transactions.

You know, that little padlock in the lower right corner of your monitor window. It was called Secure Sockets Layer, and is still a crucial part of every ecommerce transaction or online payment. Just one short year later history was made with the launch of both Amazon and eBay. Much different than their current ecommerce look, these two online vendor portals at first allowed online purchases but did not offer any auction based transactions.

In fact, at first, all Amazon offered was the opportunity to buy books, CDs and other print periodicals on a modified multilevel marketing basis. A major part of the reason that ecommerce had not really taken off at this point was because the most common method of getting online, and about all that was available to the public up until 1995, was dial up. It was slow. It interrupted the individual and family ability to use their own phones and it made ecommerce a difficult process. That is when Digital Subscriber Line, now more commonly referred to as DSL, was introduced to facilitate. Still using the telephone line, it increased the speed of ecommerce transactions and online search and surfing in general dramatically. It offered users the convenience of surfing the Web without tying up their phone line.

Ecommerce began to grow in popularity big time as a result. Broadband soon became a commonplace offering in homes and offices, offering even quicker speed, an always on convenience and new technology that made the Internet more attractive.

Many employees used work computers for email and online fun until the great crackdown on employee use exploded throughout the USA making it a dismissable offense to use the net online for anything other than work purposes.

Ecommerce grew exponentially. As of 1999 Internet spending swelled to $20 billion. Today it is a lot more billions of dollars. It is a fount for all kinds of creative uses replacing many functions of the postal mailing service, phone services and dramatically reduces the expense and experience necessary to start a business.

Knowledge can be earned on thousands of subjects using article directories and other informational sources.

Recently I asked someone who had a clearly profitable website that was beautiful, how old he was. I was shocked at the answer. He was making five or six thousand dollars a month. He is thirteen years old.

There are others like this also. Do you see the potential?